Project Prompt:
Create a new internal direct-to-consumer(DTC) brand that leverages existing expertise and designs in new ways. The brand will focus on the specific activities of a given user group to enhance product value through user experience.
Showcase unique closures, materials and design details that will inspire retail brands to integrate these new “value add” features into their private label designs.
Illustrate to white label customers how shifting to a private label model with custom bags can improve consumer experience and connection with their customer.
Allow the manufacturer the ability to troubleshoot the rollout of new features and materials without risking customer timelines.
Urbex Duffle Bag
